Compared to Primary Data, the Two Advantages of Secondary Data

question 46

Multiple Choice

Compared to primary data, the two advantages of secondary data are they

• A) can be gathered quickly and inexpensively
• B) are generally more objective and accurate
• C) are generally more objective and accurate.
• D) are always internal to the firm and more relevant to the firm's problems
• E) none of the above

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Definitions:

Immediacy

The sense of urgency or importance that compels immediate action or response.

Intensity

The degree of strength, force, or concentration of a particular element, condition, or emotion.

Feedback

refers to the process of providing constructive information or reactions to someone else's actions or behavior as a basis for improvement.

Distort Communication

The act of misrepresenting or altering information during the communication process, often to mislead or influence the recipient's understanding.