Which of the Following Statements About Internal Records Is False

question 47

Multiple Choice

Which of the following statements about internal records is false?

• A)Internal records provide data on marketing inputs and outputs.
• B)The data in internal records are intended to satisfy many different information needs and may be inappropriate for
• Marketing decisions.
• C)The time frames in which variables such as sales are measured will always correspond to those used in external data.
• D)Records of sales staff activity may be exaggerated.
• E)Sales invoices may not always correspond to actual sales.

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Definitions:

Major Resource

A critical or primary material, finance, or personnel required to achieve an objective or task.

Competitors

Other businesses or entities that offer similar products or services within the same market, vying for the same customer base.

Firm Locating

The process businesses use to choose a site for their operations that optimizes logistical, cost, and operational efficiency.

Factor-Rating Method

A technique used in operations management and decision making that evaluates and compares various factors by assigning them scores.