If Brand Preference Data Is Collected Instead of Brand Purchase

question 59

Multiple Choice

If brand preference data is collected instead of brand purchase data, the following error is said to be committed.

• A) surrogate information error
• B) population definition error
• C) non-response error
• D) measurement error
• E) none of the above

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Definitions:

Routes

Predefined paths or courses taken for the distribution of goods from suppliers to customers.

Origins

The initial starting points or sources from which something arises, such as the beginnings of a supply chain or product development process.

Destinations

The end points or locations to which something is sent or where something is intended to go, often used in the context of transportation, logistics, or travel.

Optimal Solution

The best possible outcome or decision that maximizes or minimizes the desired objective within given constraints.