If Brand Preference Data Is Collected Instead of Brand Purchase

question 59

Multiple Choice

If brand preference data is collected instead of brand purchase data, the following error is said to be committed.

• A) surrogate information error
• B) population definition error
• C) non-response error
• D) measurement error
• E) none of the above

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Definitions:

Behavioral Control

The regulation of individual behavior through various forms of influence and intervention.

Behavioral Intentions

Relate to an individual's plans or readiness to perform a particular behavior, influenced by personal attitudes and social norms.

Organization

Pertains to the structured arrangement of components or people within a system designed to achieve a set of objectives.

Self-Consistency Dissonance

The discomfort experienced when one’s actions are not consistent with one’s self-image or personal values.