Examlex
If the information required for decision making already exists within the organization, in the form of results of a study conducted for a different problem or in the form of managerial experience and talents, marketing research is not called for.
Generative
Relating to the capacity to produce or create something, often used in linguistics to refer to the ability of language to generate an infinite number of sentences.
Language
A system of symbols and rules used for communication, including spoken, written, or signed forms of expressing thoughts and emotions.
Symbolic
Representing something other than itself, often through an association, resemblance, or convention, particularly in literature and art.
Cross-Cultural
Pertaining to or comparing two or more cultures, investigating differences and similarities among them.
Q3: history
Q8: Because the results of research studies are
Q10: field site
Q20: When doing in-depth interviews, a researcher should
Q25: Marketing performance typically is measured by the
Q26: Which of the following practices is best
Q28: secondary sources
Q57: Interviewer should establish a good rapport with
Q66: It is a characteristic of group interaction
Q73: credibility