Henrietta Handlesworth Got a Job Working at Zone Research Company

question 14

Multiple Choice

Henrietta Handlesworth got a job working at Zone Research Company.After working there for two years,she was asked to conduct a survey of customers who bought Zone Motor Corporation cars in the past two years to see how satisfied they were.Her supervisor told her not to bother sending questionnaires to people who bought a car from Zone Motor Corp.but since sold it.Henrietta thought this was wrong but wanted to keep her supervisor happy so that she could get a promotion.What ethical problem did Henrietta encounter?

• A)Concealing the true sponsor
• B)Suppressing findings
• C)Arriving at particular findings
• D)Limits on how to conduct a study
• E)No ethical problem

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Definitions:

Incentive Programs

Plans designed to motivate and encourage specific behaviors or actions, such as purchasing more products or improving employee performance.

Sophisticated

Characterized by refined taste, manners, or intellectual understanding, often through experience or education.

Trade-Oriented Sales Promotions

Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.

Advertising

The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.