Calculate the income effect on the incremental EPS for the following instrument: 
Definitions:
Advertising Rates
The cost associated with placing advertisements in various media outlets.
Digital Advertising
The practice of delivering promotional content to users through digital channels such as social media, search engines, email, and websites.
Print Advertising
A form of advertising that uses physically printed media to reach potential consumers with a marketing message.
End Users
End users are the final recipients or operators of a software product, system, or service, often contrasted with developers or administrators who manage the backend.
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