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In Markets Where Urbanisation Is Recent and Taking Place Rapidly

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In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.


Definitions:

Safety Climate

The shared perceptions and attitudes within an organization concerning the importance and implementation of safety measures and practices.

Safety Motivation

The drive and commitment to adhere to practices and behaviors that ensure the safety and well-being of oneself and others in the workplace.

Health and Safety Legislation

Legal provisions and regulations designed to protect employees from workplace hazards and ensure a safe working environment.

Health and Safety Inspectors

Professionals responsible for assessing workplaces to ensure they comply with health and safety regulations and standards to protect workers.

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