In Markets Where Urbanisation Is Recent and Taking Place Rapidly

question 1

True/False

In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.

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Definitions:

Tolerance

The diminishing effect with regular use of the same dose of a drug, requiring the user to take larger and larger doses before experiencing the drug’s effect.

Positive Suggestions

Recommendations or proposals that are optimistic in tone and are meant to improve or enhance a situation.

Psychoactive Drugs

Substances that affect the brain and change mood, awareness, thoughts, feelings, or behavior.

Neurotransmission

The process by which nerve cells communicate with each other or with muscles or glands, through the release and reception of chemicals called neurotransmitters.