Even Though Most Managers Recognise the Need for Domestic Marketing

question 15

Multiple Choice

Even though most managers recognise the need for domestic marketing research, the single most important cause for failure in the international marketplace is insufficient ___________and _______________ .

• A)research; adaptation
• B)preparation; information
• C)localisation; standardisation
• D)competitive advantage; cultural information

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Definitions:

Conciliation

The process of resolving a dispute or conflict through mutual agreement and understanding.

Interracial Contact

Refers to the direct interaction between people from different racial backgrounds, which can influence attitudes and reduce prejudice.

South African Whites And Blacks

The two major racial groups in South Africa, historically segregated and subjected to vastly different social, economic, and political treatments, especially notable during the apartheid era.

Positive Attitudes

Mental states or dispositions characterized by optimism and a positive outlook towards situations, events, or people.