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Which of the following is not a cause of the rapid advancement of service marketing?
Controlling
The managerial process of monitoring performance, comparing it with goals, and taking corrective action as needed.
Organization's Vision
A strategic declaration that describes the future state or ultimate goal an organization aims to achieve, guiding its direction and decision-making.
Functional Plans
Plans that indicate how different operations within the organization will help advance the overall strategy.
Logistics Plans
Detailed strategies for managing the flow of goods, services, and information from point of origin to point of consumption to meet customer requirements.
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