For Services That Are Delivered Mainly in the Support of or in Conjunction

question 58

Multiple Choice

For services that are delivered mainly in the support of or in conjunction with goods, the most sensible approach for the international novice is to:

• A)follow the path of goods.
• B)search for market situations abroad that are similar to the domestic market.
• C)set up a website.
• D)establish an online presence.

Recognize the structural and content similarities and differences among various PR materials.

Master the best practices for distributing PR content, including email distribution and multimedia inclusion.

Understand the purpose and primary benefits of specific PR documents like the fact sheet, pitch letter, and news release.

Identify the key elements included in backgrounders, speeches, and Op-Eds.

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Definitions:

Sales Price

The amount of money charged for a product or service in the market.

Current Profits

The amount of net income that a company has generated during the current fiscal period, reflecting its financial performance in the short term.

Production

The process of creating, manufacturing, or assembling goods and services.

Absorption Costing

A method of inventory costing that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.