Which of the Following Is Not a Step in Formulating

question 21

Multiple Choice

Which of the following is not a step in formulating marketing communications strategy?

• A)Assess marketing communications opportunities.
• B)Analyse the resources available for marketing communications.
• C)Assign specific marketing communication tasks and activities.
• D)Consider the possible promotions.

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Definitions:

Excessively

To a degree exceeding normal or reasonable limits.

Fixated

In psychoanalytic theory, a term referring to the inability to progress beyond one of Freud’s psychosexual development stages, resulting in certain personality traits.

Genital Stage

In Freud's psychosexual stages of development, the final stage beginning in puberty where sexual energy is focused on the genitals, and the individual has an interest in mature sexual relationships.

Latency Stage

The latency stage is a phase in Freudian psychosexual development occurring from age six to puberty, characterized by a decrease in sexual urges and interest.