Creating Brand Awareness by Arranging to Have a Product Shown

question 1

Multiple Choice

Creating brand awareness by arranging to have a product shown or used in a visual medium - such as films, television, games or websites - is known as:

• A)movie marketing.
• B)out takes.
• C)intakes.
• D)product placement.

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Definitions:

Downtown Shopping

Refers to the retail and commercial activities located in a city's central business district.

Agents and Brokers

Intermediaries who facilitate the buying and selling of goods or services for a commission.

Marketing Research

Collecting and evaluating information to support marketing decision making.

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.