The Unauthorised Use of an Event Without the Permission of the Event

question 49

Multiple Choice

The unauthorised use of an event without the permission of the event owner is known as:

• A)gatecrash marketing.
• B)event gatecrashing.
• C)ambush marketing.
• D)event spear marketing.

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Definitions:

Performance Measures

Quantitative indicators used to assess how well an organization or individual is achieving its goals and objectives.

Incentives

Rewards or compensations offered to encourage specific behaviors or actions, often used to motivate employees or customers.

Motivating

The process of encouraging individuals to perform activities or behaviors to achieve a particular outcome or goal.

Strategic

Pertaining to the long-term goals and planning of a business, particularly in terms of allocation of resources to achieve these goals.