Cisco Systems' Networking Academy Is an Example of How a Marketer

question 25

Multiple Choice

Cisco Systems' Networking Academy is an example of how a marketer can link philanthropic strategy, its competitive advantage and broader social good.To address a chronic deficit in IT job applicants, the company created the Network Academy concept to contribute networking equipment to schools.This is an example of:

• A)corporate marketing.
• B)cause-related marketing.
• C)international marketing.
• D)network marketing.

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Definitions:

Manufacturing Overhead

The indirect costs associated with manufacturing, not directly tied to a specific product, such as maintenance, utilities, and salaries of supervisors.

Overapplied Overhead

A situation where the allocated manufacturing overhead cost is more than the actual overhead cost incurred.

Underapplied Overhead

Occurs when the allocated overhead costs are less than the actual overhead costs incurred.

Job Costing System

A cost accounting system that tracks the expenses of a specific job against its revenue to determine profitability.