According to the Text,the Confusion Over the Definition of the Marketing

question 35

Multiple Choice

According to the text,the confusion over the definition of the marketing channel stems mainly from which of the following causes?

• A) Marketing channels are complex.
• B) There are simply too many definitions of the marketing channel.
• C) Too many "academic types" have become involved.
• D) The differing perspectives or viewpoints used.
• E) There are too many marketing channels for anyone to understand.

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Definitions:

Equity

The concept of fairness in economics, typically referring to ownership interest in a company or property, or the idea of justice in distribution of wealth or resources.

Command Economy

An economic system where the government controls the major aspects of production, distribution, and exchange of goods and services.

Central Planning

An economic system where all major production, investment, and distribution decisions are made by a central authority, typically the government.

Free Enterprise

An economic system in which private businesses operate in competition and largely free of state control, with minimal government intervention.