From a Marketing Channels Perspective,social Networking Has

question 55

Multiple Choice

From a marketing channels perspective,social networking has:

• A) Caused consumers to make poor product choices.
• B) Not lived up to the expectations that the Internet would allow consumers to be better informed.
• C) Helped consumers make better product choices but has had no effect on their channel choices.
• D) It has made consumers more demanding about the channels they choose.
• E) All of the above.

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Definitions:

Structural Functionalism

A sociological perspective that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals that make up that society.

Talcott Parsons

An American sociologist known for his contributions to the field of sociology, including the development of the action theory and the system theory.

Robert K. Merton

An American sociologist known for developing theories such as the self-fulfilling prophecy, strain theory, and the roles of social structure in scientific knowledge.

Systems Theory

An interdisciplinary theory about the nature of complex systems in nature, society, and science, which suggests that entities can be understood as cohesive wholes.