In Order to Get Retailers to Display Its Product,a Manufacturer

question 1

Multiple Choice

In order to get retailers to display its product,a manufacturer has to have its salespeople go to the retailers' stores,set up the displays,and instruct them in how to utilize the displays.In this example:

• A) Conflict is obviously not present.
• B) Channel efficiency is apparently quite high.
• C) Extra input is needed to achieve the distribution objective.
• D) Trade margins appear to be too low.
• E) The manufacturer is unable to achieve channel efficiency.

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Definitions:

Erikson

Erik Erikson was a developmental psychologist known for his theory on the psychosocial development of human beings, which postulates that individuals go through eight stages from infancy to adulthood, each accompanied by a specific psychological challenge.

Idealistic Standards

Expectations or goals that are highly ambitious and often unrealistically perfect or optimistic.

Parents' Values

Beliefs and principles that parents consider important and attempt to instill in their children.

Role Confusion

A state of uncertainty or conflict about one's role in society, often occurring during adolescence as part of identity development.