Which of the Following Is Not a Condition That Argues

question 9

Multiple Choice

Which of the following is not a condition that argues for placing strategic emphasis on distribution in the marketing mix?

• A) Parity exists among competitors' pricing.
• B) Distribution is the most relevant variable for satisfying target market demand.
• C) Little vulnerability exists because of strong competitor attention to distribution.
• D) Distribution can enhance the firm by creating a synergy.
• E) Competitors enjoy parity in the promotion variable of the marketing mix.

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Definitions:

Geographic Segmentation

Geographic segmentation is a marketing strategy that divides the market into segments based on location, such as countries, cities, or neighborhoods.

Weather and Climate

Weather refers to the short-term conditions of the atmosphere at any given time, while climate denotes the average weather conditions of a place over a long period.

Marketers

Professionals involved in the planning, promotion, and selling of products or services to consumers and other businesses.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personalities, values, attitudes, interests, and lifestyles.