Many Manufacturers Have Neglected Distribution Because

question 31

Multiple Choice

Many manufacturers have neglected distribution because:

• A) Product, price and promotion are more difficult to control.
• B) Independent channel members can be difficult to control.
• C) It takes too long for distribution to impact market share.
• D) The decisions are difficult to make.
• E) It is hard to obtain the information.

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Definitions:

Salary Smoothing

The practice of moderating the fluctuations in an employee's pay through methods that stabilize income, such as averaging earnings over time or providing benefits that reduce the impact of income variability.

Payroll Deductions

The amounts withheld from an employee's payroll for taxes, insurance premiums, benefits, and other similar expenses.

Myopia

Short-sightedness, either literally in terms of vision or metaphorically in planning or decision-making.

Behavioral Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions, and the consequences for market prices, returns, and resource allocation.