The Internet Has Affected the Number of Levels in a Channel

question 37

Multiple Choice

The Internet has affected the number of levels in a channel by:

• A) Adding a fifth level to the current three and four level channels.
• B) Allowing manufacturers to add a direct two level channel to their existing options.
• C) Increasing the level of product saturation available to manufacturers and producers.
• D) Fixing the number of levels available to manufacturers.
• E) Changing the environment such that manufacturers are unable to identify the possible number of levels available.

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Definitions:

Empirical Measure

A quantitative determination obtained through observation and experimentation rather than theory.

Variable

A measure that can change from time to time or from observation to observation.

Causality

Describes a relationship where one event (the cause) directly affects the outcome of another event (the effect).

Normative Question

Involves value judgments about what ought to be and discusses what should be done based on subjective criteria.