Which of the Following Is Not a Key Limitation of Transaction

question 44

Multiple Choice

Which of the following is not a key limitation of Transaction Cost Analysis TCA) ?

• A) It deals only with the dichotomy of vertical integration versus independent channel members.
• B) The assumption of opportunistic behavior may not be accurate.
• C) It neglects most of the other relevant variables associated with channel choice.
• D) No distinction is made between long-term and short-term issues in channel structure relationships.
• E) It is difficult to implement.

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Wilson

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White Name

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