The Best Way for the Manufacturer to Obtain Information About

question 23

Multiple Choice

The best way for the manufacturer to obtain information about potential intermediaries from customers is by _______________ to learn customers' views about distributors in their market area.

• A) talking with competitors who serve the same customers
• B) conducting surveys
• C) using focus groups
• D) setting up a suggestion box
• E) analyzing buyer data from UPCs

---

Definitions:

Information Security Controls

Measures implemented to safeguard information by ensuring its confidentiality, integrity, and availability.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.

Financial Information

Data concerning the financial health, performance, and transactions of an individual, business, or other entity, often used for analysis and decision-making.

Unauthorized Access

The gain of entry into a computer system or network without permission.