Priceline.com,Orbitz,and Hotwire Are All Examples Of

question 16

Multiple Choice

Priceline.com,Orbitz,and Hotwire are all examples of:

• A) Commercial travel agencies.
• B) Airline ticket services.
• C) Software companies.
• D) Internet-based travel services.
• E) Vacation planning firms.

Distinguish between brand image, equity, and personal branding.

Recognize the importance of consistency in branding for successful marketing.

Understand the methodologies for measuring brand equity and its impact on consumer decisions.

Acknowledge the significance of co-branding and brand extension strategies.

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Definitions:

Period Costs

Expenses that are not directly tied to the production process and are expensed in the period in which they are incurred, such as selling and administrative costs.

Direct Manufacturing Cost

Expenses directly related to the production of goods, including labor and materials.

Incremental Manufacturing Cost

The extra expense associated with manufacturing an additional unit of a product.

Contribution Margin

The amount remaining from sales revenue after variable expenses are subtracted, contributing towards covering fixed costs and profit.