It Is the __________ That Should Drive Channel Design

question 30

Multiple Choice

It is the __________ that should drive channel design.

• A) structure of competitive channels
• B) level of costs
• C) needs and wants of the market being targeted
• D) length, breadth, and intensity of channel structure
• E) the proclivities of prospective channel members

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Definitions:

Open Question

A type of question that cannot be answered with a simple "yes" or "no," encouraging a more detailed and informative response.

Closed Questions

Questions formulated to receive a specific, often one-word answer, limiting the scope of response.

Elicit

To draw out or provoke a response, answer, or fact from someone in a subtle or careful way.

Provide Structure

Establishing a clear and predictable framework or routine that helps individuals or groups operate effectively.