Why Does It Make Sense to Sell High-Priced and Exclusive

question 31

Multiple Choice

Why does it make sense to sell high-priced and exclusive merchandise such as diamonds,rare Cognac,or Waterford Crystal,through warehouse club channels?

• A) The warehouse clubs attract thousands of customers each year.
• B) Companies can sell last year's style/model easily at the warehouse club.
• C) Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent.
• D) These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers.
• E) It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name.

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Definitions:

Life Reviews

are reflective processes in which individuals recount and evaluate significant events and experiences of their lives.

Significance

The quality of being worthy of attention; importance.

The Elderly

A term referring to older adults, typically people over the age of 65, often used in the context of discussing their health, social, and economic issues.

Leisure Activities

Activities engaged in for relaxation, amusement, or pleasure during free time.