Which of the Following Is Not One of McVey's Propositions

question 20

Multiple Choice

Which of the following is not one of McVey's propositions about the behavior of intermediaries?

• A) The intermediary is a link in a chain forged by the manufacturer.
• B) The intermediary acts primarily as a purchasing agent for his customers.
• C) The intermediary attempts to weld all of his offerings into a family of items that he can sell in combination.
• D) Unless given incentive to do so, intermediaries will not maintain separate records by brands sold.
• E) The intermediary acts secondarily as a selling agent for suppliers.

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Definitions:

Content Validity

An indicator of construct validity of a measure in which the content of the measure is compared to the universe of content that defines the construct.

Discriminant Validity

The extent to which a construct is truly distinct from other constructs by correlating minimally with measures of different constructs.

Construct

A construct is an abstract idea or concept that is specifically chosen or created for scientific inquiry or measurement.

Face Validity

The degree to which a test or measure appears to assess what it claims to measure, based on a superficial examination, rather than through rigorous validation methods.