Before the Channel Manager Can Successfully Motivate the Channel Members,he

question 21

Multiple Choice

Before the channel manager can successfully motivate the channel members,he or she must:

• A) Perform a channel audit.
• B) Attempt to learn about channel member needs and problems.
• C) Establish generous trade discounts.
• D) Develop many cooperative programs.
• E) Set up a distribution programming arrangement.

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Definitions:

Limited Time

A restricted period during which something can occur or must be completed.

Scarcity

Refers to the fundamental economic problem of having seemingly unlimited human wants and needs in a world of limited resources.

Freedom of Choice

The ability or right of individuals to make their own decisions without external constraints or coercion.

Emotional Response

The psychological reaction characterized by feelings such as happiness, anger, or fear, triggered by specific stimuli or events.