A Periodic Gathering of Data on How Channel Members Perceive

question 24

Multiple Choice

A periodic gathering of data on how channel members perceive the manufacturer's marketing program,its component parts,where the relationships are strong and weak,and what is expected of the manufacturer to make the channel relationship viable and optimal,is known as:

• A) A cooperative approach to channel analysis.
• B) Distribution programming.
• C) Channel analysis by outside parties.
• D) A marketing channel audit.
• E) Distributor advisory council.

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Definitions:

Dispositional Explanation

An attribution that ascribes behavior to innate qualities of the individual, such as personality traits or temperaments, rather than to external circumstances.

Situational Explanation

The interpretation of behavior or events based on the context or circumstances in which they occur, rather than attributing them to personal traits.

Situational Explanation

An explanation that attributes behavior to external factors, circumstances, or situations rather than to individual characteristics.

Dispositional Explanation

An attribution that attributes someone's behavior to their inherent qualities, characteristics, or personality, rather than external situations.