For the Channel Manager,the Most Powerful Element of the Marketing

question 37

Multiple Choice

For the channel manager,the most powerful element of the marketing mix for gaining channel member cooperation is:

• A) Product.
• B) Price.
• C) Promotion.
• D) Logistics.
• E) It varies.

---

Definitions:

Net Sales

The revenue generated from sales activities after deducting returns, allowances, and discounts, representing the actual income earned by a business from its core operations.

Net Income

The total profit of a company after all revenues, costs, and expenses have been deducted, also known as the bottom line.

Acid-Test Ratio

A financial indicator that assesses the capacity of a business to settle its short-term obligations using its liquid assets.

Single-Step Income Statement

A form of income statement where all expenses are subtracted from total revenue in one step to arrive at net income.