The Study of Online Shoppers Quoted in the Textbook Reported

question 19

Multiple Choice

The study of online shoppers quoted in the textbook reported that with regard to income:

• A) Most online shoppers were low income consumers looking to save money.
• B) Earned their income mainly from investments and so have the time to shop on the Internet.
• C) The highest percentage of shoppers earn between $50,000 and $99,999.
• D) The majority are wealthy with annual incomes in excess of $250,000.
• E) The majority have incomes of less than $35,000.

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Definitions:

Merchandising Company

A business that purchases goods and resells them at a higher price, typically without modification to the products.

Service Company

A business entity that provides professional services, expertise, or support to its clients rather than physical goods.

Gross Profit

The difference between revenue and the cost of goods sold, reflecting the core profitability of a company's operations.

Operating Expenses

Costs related to the normal day-to-day operations of a business, excluding the cost of goods sold.