Treating Post-Sales Service as an Afterthought Is a Shortcoming In

question 27

Multiple Choice

Treating post-sales service as an afterthought is a shortcoming in:

• A) Profit management.
• B) Channel management.
• C) Logistics management.
• D) Customer service management.
• E) Training management.

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Definitions:

Demand Characteristics

Features of an experiment that communicate to the participant the experimenter’s hypothesis.

Margin Of Error

A statistic measure of the amount of random sampling error in a survey’s results—for example, a 3% margin of error means that the survey’s result could be 3% lower or 3% higher than the average response—the larger the sample is, the smaller the margin of error is.

Measurement Validity

The extent to which a tool, test, or instrument accurately measures what it is intended to measure.

Freudian Psychoanalysis

A theoretical approach in psychology that emphasizes unconscious motivations and conflicts as the basis of human behavior, developed by Sigmund Freud.