For Samples to Be an Effective In-Store Promotion,it Is Suggested

question 35

Multiple Choice

For samples to be an effective in-store promotion,it is suggested that:

• A) Retailers will have to provide advance notice to consumers.
• B) Because more people are shopping on the Internet, in store samples will become passé, so manufacturers will have to mail samples to consumers.
• C) Channel managers and retailers will need to be more clever and develop situational sampling.
• D) Samples should only be given at holiday or special event times.
• E) Tables be set up at the front of the stores.

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Definitions:

Stressful Experiences

Events or situations that cause strain or tension, potentially leading to negative emotional or physical responses.

Norepinephrine

A neurotransmitter and hormone involved in the body's fight or flight response, affecting attention, heart rate, and other physiological functions.

Acetylcholine

A neurotransmitter in the brain and body that is involved in many functions, including muscle movement and memory.

Serotonin

A neurotransmitter that contributes to feelings of well-being and happiness, also playing roles in sleep, digestion, and mood regulation.