Which of the Following Is Not an Advantage of Using

question 24

Multiple Choice

Which of the following is not an advantage of using trade shows as a promotional strategy?

• A) Provides an opportunity to sell to existing and new channel members
• B) Provides an opportunity to show new products
• C) Provides an opportunity to show new promotional programs
• D) Can enhance the manufacturer's reputation
• E) Provides an opportunity to advise and give technical assistance to channel members

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Definitions:

Purchase Continuum

A concept representing the journey a consumer undertakes from recognizing a need to the final purchase decision and post-purchase behavior.

Consumer Purchasing Scale

A measure or assessment of the buying power and patterns of consumers.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.