The First Step in Developing a Distribution Program Is an Analysis

question 33

Multiple Choice

The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.

• A) target market needs
• B) reseller capabilities
• C) financial goals
• D) marketing objectives
• E) the amount and location of display space

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Definitions:

Martha McClintock

An American psychologist best known for her research on pheromones and their effect on women's menstrual cycles, also known for her work on social interactions affecting health and disease.

Synchronize

To cause to occur at the same time or rate, often in harmony or concerted action.

Coolidge Effect

A phenomenon observed in animals, where males exhibit renewed sexual interest if introduced to new receptive females.

Sexual Attractiveness

The qualities or characteristics that make an individual appealing or desirable to potential sexual partners.