The Increasing Emphasis on Push Promotions in Recent Years Is

question 39

Multiple Choice

The increasing emphasis on push promotions in recent years is attributed to:

• A) New technologies being available.
• B) The much lower cost of push promotions.
• C) The dissatisfaction of consumers with pull promotions.
• D) The increasing size and power of retailers and wholesalers.
• E) Increasing expertise of advertising agencies in this type of promotion.

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Definitions:

Otitis

Inflammation or infection of the ear.

Tympanic

Relating to the tympanum or eardrum, part of the middle ear involved in hearing.

Vestibule

An entrance hall or other open area in a building used by the public, particularly the space at the entrance to a structure.

Organ of Corti

The Organ of Corti is the sensory organ located within the cochlea of the inner ear, responsible for converting sound vibrations into neural signals.