In Using In-Store Promotions,the Most Critical Factor for the Channel

question 31

Multiple Choice

In using in-store promotions,the most critical factor for the channel manager to consider in judging the probable effectiveness of the promotion is:

• A) The number of stores involved.
• B) The amount of salespeople time going into setting up the program.
• C) The direct cost of the promotion to the manufacturer.
• D) The benefits of the program as perceived by retailers.
• E) The number of inquiries received from ultimate consumers about the manufacturer's product.