When a Channel Member Makes Disparaging Remarks About a Product

question 20

Multiple Choice

When a channel member makes disparaging remarks about a product in order to sell a competitor's product,the channel member is engaging in:

• A) The gray market.
• B) Footballing.
• C) Free riding.
• D) Undercutting.
• E) Unethical behavior.

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Definitions:

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A form of treatment that uses conditioning techniques to modify behavior, focusing on the association between behavior and its consequences.

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