Manufacturers Are More Likely to Scrutinize Channel Member Performance If

question 38

Multiple Choice

Manufacturers are more likely to scrutinize channel member performance if their products:

• A) Require a high degree of post-sale service.
• B) Have a low unit value.
• C) Have a high market share.
• D) Low after sales servicing.
• E) High volume.

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Definitions:

Power

The ability or capacity to influence or control the behavior of others, often through the possession of knowledge, wealth, or force.

Microaggression

Subtle, indirect, or unintentional discrimination against members of a marginalized group.

Immigrant

An individual who moves to a country from another to live permanently or for an extended period.

Affirmative Action

A policy or a program promoting the representation and participation of minority groups and women in education, employment, and other areas.