One Frequently Cited Ratio Is That About __________ Percent of the Channel

question 37

Multiple Choice

One frequently cited ratio is that about __________ percent of the channel members account for about __________ percent of sales.

• A) 80; 20
• B) 30; 70
• C) 70; 30
• D) 40; 60
• E) 20; 80

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Definitions:

Geoffrey Moore

An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.

Chasm

A significant gap or barrier that must be overcome, often used metaphorically in business and technology adoption contexts.

Technology Adoption Life Cycle

A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.

Market Opportunity

The degree of customer or market demand for a specific product application.