All of the Following Are Good Means for the Manufacturer

question 41

Multiple Choice

All of the following are good means for the manufacturer to evaluate a wholesaler's sales force except:

• A) Attendance at manufacturer sponsored training programs.
• B) Reports from the channel member's customers.
• C) The number of sales made by each sales rep.
• D) Opinions of the manufacturer's field sales force.
• E) The number of sales reps.

---

Definitions:

Professional Selling

Professional selling involves strategically approaching sales with expertise, ethics, and customer-focused techniques to achieve long-term success.

Integrated Marketing

A strategy that combines various marketing methods such as advertising, public relations, and social media, to create a consistent and seamless experience for consumers across different platforms.

Dyadic Communications

A form of communication that involves an exchange of information between two individuals or parties.

Technical Know-How

The practical understanding or skill in a specific technical field or subject area, often gained through experience and education.