As It Pertains to the Scope and Frequency of Franchisee

question 24

Multiple Choice

As it pertains to the scope and frequency of franchisee evaluations,which statement about the importance of channel members is true?

• A) Because the franchisees are the sole source of franchisor's revenues, and franchisees represent the contact points with customers, each franchisee is important.
• B) All franchisees should be considered important to the franchisor regardless of their size.
• C) Each franchisee "carries the banner" of the franchisor.
• D) The performance of any franchisee can affect the brand equity of the franchise.
• E) All of the above statements are true.