The Difference in Approach and Emphasis Used to Market Services

question 25

Multiple Choice

The difference in approach and emphasis used to market services as opposed to tangible goods will be evident in the firm's:

• A) Product strategy.
• B) Price strategy.
• C) Promotion strategy.
• D) Distribution strategy.
• E) All of the above.

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Definitions:

Situational Constraints

External factors that limit or influence an individual's ability to perform a task or behavior, often beyond their control.

Subjective Norms

An individual’s perception of others’ beliefs about whether a behavior is appropriate and their motivation to comply with those expectations.

Balance Theory

A psychological theory suggesting that people prefer harmony and consistency in their relationships, values, and beliefs, and will change or eliminate attitudes or relationships that are discordant.

Attitude-Behavior Relationship

The link between an individual's beliefs, feelings, and predispositions towards objects or concepts and their consequent actions or behaviors.