At the Point of Contact with the Service Provider,the Customer

question 38

Multiple Choice

At the point of contact with the service provider,the customer perceives the service and the channel as being:

• A) Separated by space and time.
• B) Highly perishable.
• C) Highly personalized.
• D) Intangible.
• E) The same thing.

---

Definitions:

Central Route

A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.

Primacy Effect

The tendency to remember information presented at the beginning of a list or sequence more efficiently than information presented later.

Information

Data or knowledge communicated or received about a particular fact or circumstance; information can be obtained from various sources and is essential for decision-making.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior or actions.