The Channel Variable of the Marketing Mix Is Especially Sensitive

question 8

Multiple Choice

The channel variable of the marketing mix is especially sensitive because it often involves _________________ than the other variables.

• A) higher levels of organization.
• B) more person-to-person contact.
• C) supervision of all channel members.
• D) increased levels of evaluation.
• E) more careful selection of channel members.

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Definitions:

Economic Growth

An increase in the production of goods and services in an economy over a period of time, typically measured by GDP.

Current Account

A country's transactions with the rest of the world, covering trade in goods and services, net earnings on investments, and net transfer payments.

Great Recession

A severe global economic downturn that occurred from late 2007 through mid-2009, marked by significant declines in income and employment.

Absolute Terms

Expressions or measures that are unconditional and not relative to other variables or comparisons.