Which Variable Would Be Considered Part of the Place Element

question 71

Multiple Choice

Which variable would be considered part of the place element of the marketing mix?

• A)Personal selling
• B)Discounts and allowances
• C)Product line
• D)Sales territory
• E)Service level

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Definitions:

Materials Handling Cost

The expenses associated with moving, storing, and controlling materials used in the manufacturing process.

Material Moves

The process or sequence of logistics that involves the moving, handling, and storing of raw materials in a manufacturing or production facility.

Specialty Windows

Custom or unique window products designed to meet specific aesthetic, functional, or architectural requirements.

Overhead Cost

All indirect costs associated with running a business that cannot be directly attributed to a specific product or service, such as rent, utilities, and administrative expenses.