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Generally,market Segmentation Is Followed by a Market Diversification Strategy

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Generally,market segmentation is followed by a market diversification strategy.


Definitions:

Expert System

An expert system is a computer program that uses artificial intelligence to emulate the decision-making abilities of a human expert.

Five-Point Scale

A commonly used rating system with five options that allow individuals to express a range of judgments about a particular subject.

Participative Styles

Leadership or decision-making approaches that involve team members or stakeholders in the process of making decisions.

Vroom-Jago Model

A decision-making framework that helps leaders determine how much involvement their teams should have in the decision-making process, based on the situation's complexity and importance.

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