Examlex
Given that most information on individuals is available online, the extent to which companies can track individuals' movements on the Internet is not a marketing issue of great concern to consumers today.
Type II Error
A statistical error that occurs when a false null hypothesis is not rejected, also known as a "false negative" finding.
Two-Tailed Hypothesis
A form of statistical hypothesis testing where the alternative hypothesis specifies that the parameter of interest differs from the null hypothesis.
Population Mean
The average value of all the members of a set or population, denoting the central tendency.
Null Hypothesis
An assumption made for a statistical test that there is no significant difference or effect, to be tested against the alternative hypothesis.
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