After Segmenting Markets So That a Firm Can Target Particular

question 43

True/False

After segmenting markets so that a firm can target particular customer groups,the next step is to find out what customer groups want and expect.

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Definitions:

Recessive Trait

A genetic trait that is expressed in offspring only when inherited from both parents, masked by the presence of a dominant trait in a heterozygote.

Genotype

The genetic makeup of an organism, including all of its genes, as opposed to its physical appearance or phenotype.

Tay-Sachs Disease

A genetic disorder characterized by the absence of an enzyme that helps break down fatty substances in the brain, leading to severe neurological impairment and early death.

Autosomal Recessive Disorder

An autosomal recessive disorder is a genetic condition that occurs only when an individual inherits two copies of an abnormal gene, one from each parent.