Forward Integration Strategy Is Especially Effective When the Availability of Quality

question 97

True/False

Forward integration strategy is especially effective when the availability of quality distributors is so limited as to offer a competitive advantage to those firms that integrate forward.

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Definitions:

Behavioral Contracting

A therapy technique involving a written agreement between a therapist and a client outlining behavior change expectations and rewards.

Desensitization

The diminished emotional responsiveness to a negative, aversive or positive stimulus after repeated exposure to it.

Cognitive Behavior Therapy

A psychotherapeutic approach that addresses dysfunctional emotions, maladaptive behaviors, and cognitive processes through a number of goal-oriented, explicit systematic procedures.

Anxiety Disorders

Class of disorders in which the primary symptom is excessive or unrealistic anxiety.